Did you know it takes 20,000 litres of water to make a single T shirt and a pair of jeans?

Cotton is the most widespread profitable non-food crop in the world. Its production provides income for more than 250 million people worldwide and employs almost 7% of all labor in developing countries. Approximately half of all textiles are made of cotton.

The global reach of cotton is wide, but current cotton production methods are environmentally unsustainable—ultimately undermining the industry’s ability to maintain future production.

Is there an environmentally friendly alternative?